The DODGY Co. - makes delicious non-carbonated ready-to-drink mixes.

The Objective This project’s objective was to create an identity that connects with its audience in the most humanly possible way.

We created two permitted versions of the Dodgy logo - Button and Board. These were carefully worked out keeping in mind proportions of different applications and what would work best for each.

The Button version is the most preferred unit, it can be in all the tall and narrow applications like verbal banners, pylon etc.